Anne Marie Assignment 3 research Critical approaches

Assignment objective

10/03/2015

During this unit we have looked into Passive and Active audiences, we are now going to look at the different types of responses that audiences have to a media product.

• Negotiated:

       Negotiated reading is where the audience accepts the product but may want modifications made based on their feedback. such as if someone sees an advert on smoking, they might accept that smoking can cause cancer, but will prefer to cut down on their smoking instead of quitting all of sudden.

• Preferred:

This is where the audience understands the message of the product and agrees with it, such as in the smoking example they would stop smoking because of its message that smoking can cause cancer.

• Oppositional:

This is where the audience understands the product and its message, but just chooses to reject it.

• Participatory:

This where the audience chooses to interact with the various media that the product is involved with including the mainstream and social media, commenting on the product and giving their own opinion.

• Fan Culture:

Fan culture is basically when the audience wants to take part in the making of a product or media program based on their own comments and based on what others are hoping for.